Introduces

The second step towards understanding the market is to meet, listen and talk to people at the BoP.

Reciprocity’s Learning Journeys are designed to expose corporate executives and managers to the BoP, through direct immersion: Meeting with single mothers living in shacks, with families living in state-subsidized housing, with members of the emerging middle classes, with small business owners in the street…

Such interaction is essential to gain a better understanding of the diversity and complexity of profiles in lower income segments.

The Learning Journeys are part of an innovation process in which Reciprocity helps you unfold the complexity of the BoP market, and helps you identify opportunities and potential partnerships.