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 Aimed mainly at MBA students, EEC missions consist of field work for exchange students in the informal and formal entrepreneurial tissue at the BoP. Students are assigned in small teams to an entrepreneur from the townships, with the aim of improving his or her prospects. These consulting missions can last between 1 to 6 weeks, depending on the type of formula chosen by the academic institution. Alternative types of field exposure for students and academics may involve specific consulting missions on behalf of corporate partners of academic institutions, aimed at studying existing efforts by these corporates to reach BoP markets: distribution models, micro-franchises, procurement...
When it comes to understanding BoP economics, it is difficult to beat the hands-on experience and lessons learnt from working with a micro-entrepreneur from the BoP. In many ways, the actual teacher here is the micro-entrepreneur. The learnings gained through such an experience are immense, for students as well as for MNCs trading or interested in trading at the BoP.
Through the University of Cape Town, we offer the EEC programme to international MBA students from Columbia, Cornell, UNC Kenan-flager, Duke, Kellogg University... and several others
Access the EEC Website and meet with the entrepreneurs
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