PepsiCo: Testing delivery at the BoP

Throughout the emerging world, unbalanced diet is inherent to low income communities. Peri-urban South Africa is no exception. Malnutrition statistics are alarming and are getting worse. With the price of food consistently increasing, the purchase choice will most probably grow towards highly calorific products (fat and sugar), consistently increasing bad health prognoses.

Although informal traders constitute today’s keystone to improve access to more adapted products and services at the BoP, very little knowledge on their behavior and needs, as well as their target market, filters up to corporates serving or willing to serve the low-income market.

Through the development of a simple delivery system, finally linking formal to informal economy, Reciprocity proposes to:
- channel practical knowledge on the needs and expectations of informal traders as well as the population purchasing from them.
- test techniques and technologies helping informal in the development of their business, fostering good business practices and proposing hygiene solutions
- develop a profitable micro-franchise distribution and retail social business improving access to good food, health and nutrition to the BoP

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